Product development of Pellevävare SS 2013 collection of home textiles, robes and towels. The theme for the Spring/Summer catalogue was “Pellevävare at Grand Hotel Mölle”, a historic Swedish seaside hotel, with a vibrant past and decadent legacy.

Art Direction/Emma Vasström Photo/Johan Kalén Styling/Emma Vasström Graphic/Design Helena Melin Location/Grand Hotel Mölle, Sweden.

CREATIVE DIRECTION / PRODUCT DEVELOPMENT / STYLING / VISUAL MARKETING