Copywriting is a powerful tool in marketing textiles. Setting a scene and conveying a feeling is what good storytelling - and textiles - can do. Images will not reveal all the features of the product and material - and often it is the details that set home textiles apart from one another.

Art Direction and Copywriting was used as a tool of presenting the Pellevävare SS 2013 collection in coordinated themes with a reference to the location Grand Hotel Mölle. The Pellevävare robes, are not only of the highest quality terry – but the attention to details is unmatched among rivaling brands. To put a spotlight on the care and thought invested in the confection of the robes – I initiated a spread in the catalogue AW2013, where the features of the basic robe TOREKOV were presented.

Art Direction & Copywriting (SE and ENG)/ Emma Vasström Graphic Design/ Helena Melin

CREATIVE DIRECTION / COPYWRITING /ART DIRECTION