As Design Manager for the Moltex range, I developed the range with the input of key B2B clients, in the early stages of the product development process. The Moltex range was largely represented by leading mid-segment furniture chain stores in the Nordics and Europe. Catering to specific needs of homes in different cultures, resulted in a deep knowledge of consumer preferences of different countries and markets - a very useful skill in developing intimate items for consumers homes.

As creative lead in catalogue productions, my focus was attracting another target group of clients - the smaller retailers worldwide, ordering in-season at fairs and from the catalogues. Below, selected images from Moltex SS/AW 2013 collections.

Art Direction/Emma Vasström Photo/Hanna Jeppsson Styling/Emma Vasström Open air locations in Skåne & Studio in Malmö

CREATIVE DIRECTION / PRODUCT DEVELOPMENT / VISUAL MARKETING / STYLING