Pellevävare is represented by premium retailers and department stores in the Nordics and Europe. This required attention to B2C-marketing, branding, targeted marketing events and visual voice. I was in a key position as creative lead of the product development, to ensure a consistent identity between the collections and all marketing actions.

Selected items from the Pellevävare 2013 collection, featured in the catalogue of Danish retailer Illums Bolighus. Pellevävare homepage SS 2013, mirroring the seasonal theme of the collection.

Online Art Direction / Emma Vasström, Helena Melin Graphic Design/ Helena Melin

RETAILERS / PREMIUM SEGMENT / B2B / B2C / BRANDING