Product development of Pellevävare AW 2013 collection of home textiles, robes and towels, in my role as Design Manager (BNH Group). The setting and inspiration for the seasonal collection, was the Swedish historic skiresort of Åre.

Art Direction&/Emma Vasström Photo Åre/Hanna Jeppsson Photo Studio/Billy Lindberg Graphic Design/Helena Melin Locations in Åre/Studio in Skåne

CREATIVE DIRECTION / PRODUCT DEVELOPMENT / STYLING / VISUAL MARKETING