Product Development of Moltex SS 2012 and AW 2012 collections of home textiles, in close collaboration with key B2B clients. Creative lead for catalogues SS/AW.

The focus for AW2012 was on scaling down the Moltex collection, in order to free resources for other product development projects within the company - and bringing out the key strenghts of the Moltex brand.

Team SS 2012: Art Direction&Styling/Gabriella Ünal, Emma Vasström Photo/Johan Kalén Location: Fjällbacka, Ljunghusen, Malmö.

Team AW 2012: Art Direction/Emma Vasström Photo/Johan Kalén Styling/Emma Vasström, Helena Melin Location: Moltex Studio/Showroom

TEXTILE DESIGN / PRODUCT DEVELOPMENT / CREATIVE DIRECTION