As Design Manager for the Moltex brand (2011-2013), I was responsible for all creative direction regarding product development, showrooms, trade fair participation, visual marketing and packaging.

The collections needed streamlining to mirror consumer trends and meet needs of the B2B key clients. This was achieved by adding profiling items, and cutting down on basics and width of range.

Establishing an updated graphic profile for the Moltex annual catalogues (AW/SS) was my personal initiative. Staying true to the Art direction over several years (2011-2013), a much-needed consistent visual identity was achieved for the brand. Cost-efficiency was needed, and achieved, by keeping to a well thought out graphic concept during several catalogue productions.

ART DIRECTION 2011/Gabriella Ünal with Emma Vasström ART DIRECTION 2012-2013/Emma Vasström GRAPHIC DESIGNER /Helena Melin

DESIGN MANAGER, Moltex AB 2010-2013 / CREATIVE STRATEGY