I am experienced in working with leading furniture- and chain department stores in the Nordics and Europe, developing home textiles & home accessories, which cater to specific needs of the market.

Home decor items are straightforward communicators of contemporary colours, textures and visual statements. Smaller items reveal the width of styling choices for the furniture range. At its best, this introduces the range to a wider target group - adding to the lifespan of larger pieces in the product portfolio.

Below; minimalistic wall art in furniture retailer ILVAs catalogues. The selection, introduced for AW2022, has stayed as a key feature of the ILVA range, in various colours, ever since. (Included in assortment AW 2022 - SS 2025).

(Wall art developed for Eightmood of Sweden, in my role as Head of Design / Pictures are courtesy of ILVA Denmark, AW 2022 - SS 2025)

PRODUCT DEVELOPMENT/ B2B SALES / SOURCING / RETAIL