Textile design of profiling items was the approach in the Moltex SS2011 collection. Storytelling was used as a range coordination tool; by adding the “Farmer” cushion to a selection of bestsellers, items from previous collections were introduced to the new season.

Leading and overseeing the production of Moltex SS 2011 Catalogue, in close collaboration with creative team and product management team.

Art Direction/Gabriella Ünal Photo/Johan Kalén Styling/Emma Vasström, Gabriella Ünal Studio in Malmö

RANGE COORDINATION / TEXTILE DESIGN / CATALOGUE PRODUCTION