Visual voice and strategic styling choices are key in fashion photography. For commercial or branding purposes, art direction is my strongest tool for achieving images of relevance.

The outdoor session of series “Pyrola” puts the product as a visual priority, translating the material of the dress towards a potential buyer. “Doll house” - aiming at conveying more than the clothing - is photographed through a window to achieve depth and reflections.

Photo/Emma Vasström Model/Peppi Silvennoinen Dresses/Ivana Helsinki SS 2023

FASHION PHOTOGRAPHY / OUTDOOR PHOTOGRAPHY / ART DIRECTION