I was appointed the Design Manager of brands Moltex, Pellevävare and Borås Cotton Contract, when Moltex AB merged into the holding group Brand New Homes of Sweden AB, in 2011. My responsibilities stretched over product development, product management and creative direction for all three brands.
MOLTEX; producing and selling home textiles with a B2B focus on leading furniture stores and departmentstore chains internationally.
PELLEVÄVARE; producing premium terry robes and towels to the absolute high-end segment in the Nordics and Europe. I managed a launch into the premium Home Textiles segment (AW2012).
BORÅS COTTON CONTRACTt; one branch of the Swedish legendary Textile house of Borås Cotton, with a focus towards the Contract market, Interior architects and large-scale interior projects. Printed high quality fabrics, with direct access to the Borås Cotton historic archive of Swedish textile design. On my initiative, BCC launched its portfolio of fabrics into the Home Textiles market (SS 2013).
DESIGN MANAGER / BNH GROUP 2010-2013