Liisa Koski 1917 is one of Finlands oldest colonial goods stores, focusing on high quality Coffee, Tea, Chocolate and with a strong clientel of B2B gifting. The company trusted Studio Vasström to make a complete Brand Identity make-over, in time for their 100th anniversary in September 2017. 

The project included an updated interior for the Liisa Koski 1917 store, to match the new Brand ID. The key to the design plan, was a balancing act between legacy and modernity - gently bringing the identity of the company towards a more contemporary but classic look - with a focus on authenticity.

BRANDING / RE-LAUNCH / STORYTELLING / SHOP DESIGN