As Design Manager for historic Swedish brand Borås Cotton Contract, I saw great potential in the company’s archive of textile design - dating back decades - representing the top designers within Swedish textile design. I initiated a product line, designed towards a premium design-driven home segment. The brand identity was visually refreshed to suit this new venture, reaching out towards Nordic design retailers with a focus on authenticity and quality. Items were launched in stores in 2013.

TEXTILE DESIGN / RANGE COORDINATION / NEW PRODUCT LINE