Eightmood Bed & Bath collection was launched 2015. The project required detailed benchmarking of rivaling products and establishing new partnerships with a few selected terry- & bath accessory manufacturers. In my role of Head of Textiles, I led the project in close collaboration with purchasers, suppliers and B2B key clients.

Marketing images: Art Direction & Styling/Emma Vasström Photo/Niklas Edeheim

HEAD OF TEXTILES / PRODUCT CATEGORY LAUNCH /ART DIRECTION / STYLING